Want To Sell More? Think Like A Doctor

If you went to the doctor, hopped on the table, and he quickly announced that you’ll need heart surgery, you’d be horrified – and really confused. How did he get to that conclusion? What’s the matter? Obviously this isn’t how it works at your doctor’s office, and here’s a hint – it shouldn’t be the way it works for your sales team either.   People are not going to buy your wares until they’re convinced that you can solve the problem they’re experiencing. People need to fe...